Small businesses today are under extreme pressure to compete in a landscape that most of them never expected to have to compete in. Traditionally, local small business’s competed only in the local area.
Today, these same “mom and pop” kinds of shops, small shops that catered to people in a single town, or maybe a handful of towns in any area – and very rarely an entire state.
Few of them were established to compete on a national scale let alone an international scale, but that’s exactly what small business owners today have found themselves having to handle.
Easily, the Internet has completely transformed just about all of the “rules” of small business, and today it just isn’t enough to compete for a small amount of business in a local area. With everyone having the opportunity to leverage the power of the Internet to create a global business in mere moments, small businesses all over the world are facing stiff competition – but also have a lot of advantages and leverage that they can tap into.
If you’re going to build out a web presence to capitalize on these advantages and this leverage, you’re going to want to make sure that you are doing so with a Content Management System.
Here is why.
What is a Content Management System (CMS)?
Content Management Systems (CMS) differ from traditional websites in a variety of different ways, but only “below the surface”.
You see, the traditional HTML plus CSS website, a static website, is no longer the industry standard – but instead the exception. The overwhelming majority of websites built today are built on the back of a CMS (some of which we are going to outline in just a moment), and it’s easy to see why.
The right CMS is going to provide you with a backend of powerful website design and development tools that you wouldn’t have had access to without years and years of experience in the web design and development world. You’ll be able to rapidly deploy a new website, overhaul and redesign your website effortlessly, and take advantage of advanced website technologies without any trouble at all.
The advantages are off the chart!
What are the advantages of a CMS for small businesses?
Speed of development and design is definitely the biggest advantage you’re going to be able to leverage when you use a CMS for your small business.
Rather than having to learn HTML and CSS all on your own (or spending a few hundred dollars to get little more than a digital business card thrown up online), you’re going to want to leverage a CMS to handle all of the web design and development for you with its built in tools.
This gives you a professional appearing website in just moments, while at the same time allowing you to modify almost every single detail of said website without having to know any technical information at all. For professionals such as Doctors, Lawyers, Accountants, etc., these web content management systems have made running a business much easier. Instead of focusing on a website, these professionals can focus on what’s important: the actual work at. Some still rely on professionals to work the websites, but the fact that these CMS systems are so readily available makes professional web designer’s charges cheaper..
On top of that, you’re going to have the flexibility to completely transform your website, upload your content and multimedia, and even redesign your site the ground up in just a few moments thanks to the power and reach of all these tools.
The right CMS is a lot like having a full-blown web design and development team working for you 24/7, all without you having to spend a penny!
What are some of the best CMS platforms for small businesses out there today?
There are a handful of top-tier Content Management Systems on the market today, with the very best of the bunch offered 100% free of charge.
The most popular CMS of them all would have to be WordPress. It is currently responsible for the foundation of hundreds of millions of websites all over the world, is constantly being developed and upgraded, and is available for everyone and anyone to use 100% free of charge.
Two more incredibly popular CMS platforms are Joomla! and Drupal. Both of these are incredibly flexible, both are incredibly powerful, and both are going to offer you the ability to totally transform and overhaul your web platform with little to no extra effort. They are a little bit more challenging to understand the in WordPress, but the feature set that they offer is even more robust. They are both also 100% free of charge.
At the end of the day, you’ll have a bunch of different options to choose from when it’s time to select a CMS for your small business. Whether you go with one of the ones that we mentioned above or have a web design and development firm create one for you from scratch makes no difference – the important thing is that you leverage this advanced technology to improve your web presence considerably.
It levels the playing field for small businesses and gives them a big boost across the board!